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Latest
News
May
25, 2004 |
| TV
and Radio ads to promote registering to vote and
voting? |
Dear Editor:
The U.S. Presidential Election is just around the corner, November 2nd.
In the last Presidential Election, nearly 100 million eligible voters, almost one-third of all Americans, did not show up at the polls.
This time we should try to make sure everyone votes.
But this will need a large public awareness campaign supported by a broad spectrum of leaders and regular folks in our society.
Since the broadcast airwaves of both TV and radio are supposed to serve the public interest, I propose that
every day from now until thru November 2nd, we have a series of 15-second, 30-second and 60-second spots on TV and radio promoting voter registration and participation especially for the upcoming Presidential Election November 2nd, 2004.
These spots could feature a wide variety of Americans: Corporate CEOs, Military Personnel, Teachers, Politicians, Members of the Clergy, Movie Stars and other Celebrities, Sports Stars, New Immigrants who have become citizens, as well as Ordinary Folk from all walks of life.
The slogan could be something like "Vote: It’s the Smart Thing To Do," "Democracy is a Terrible Thing to Lose: Vote," “Secure Freedom and Opportunity for
all Americans: Vote.”
And it is.
If no one votes, no one is held accountable and the nation goes off course.
If no one votes, the powerful exercise more power with less care, and our freedoms are gradually eroded.
If no one votes, the very idea of democracy is doomed.
Former President Abraham Lincoln said that this nation was the last, best hope on earth.
But if 100 million Americans don’t care enough to vote, how can we hope to live up to our heritage and our core values?
Votes count.
Remember how close the 2000 election was. In a number of states, not to mention Florida, the result was decided by only a few thousand votes.
We need to beware.
Will future historians describe our era as the twilight of American democracy?
Will we be remembered as the nation that fought a war in Iraq to give people there the right to vote, while at the same time we couldn’t be bothered to vote at home?
Democracy is a state of mind as well as a political system. It means a readiness to participate, to make your voice heard, and a belief that you can make a difference.
Democracy is not a given. It is not like the sun that rises every morning, whether the world is at war or peace. It is something that must be maintained and preserved.
Like a garden, it must be tended.
Let’s not permit the flower of our democracy to wither.
Let’s pledge a new campaign to reinvigorate our political process.
Democracy is a terrible thing to lose.
Let’s get this message out across the public airwaves beginning
today and every day until November 2nd.
And, All Americans, vote, vote, vote, especially this November in the Presidential Election November 2nd.
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May
25, 2004 |
| America:
The land flowing with Milk and Oil? |
Dear Editor:
What do Mad Cow Disease and OPEC have in common? They both send prices skyrocketing.
Milk and gas are rapidly becoming luxury items.
Politicians say they will do something about it, but they never do. It is all political posturing.
Analysts tells us the economy is improving, but how can that be when a staple like milk costs nearly $5 a gallon at supermarkets and gas is nearing $3 per gallon at the local filling stations?
We can solve the problem of gas prices in the near future by drilling in our own country. We have untapped oil resources in Alaska that need to be exploited. We can also cut our dependence on crude oil from the Mideast by doing more business with China, Russia and Mexico for our
oil needs.
OPEC is a monopoly that has been unchallenged for too long. It is time we sent a message to those men in the Mideast that we can and will go elsewhere for our oil.
As for that staple, milk, the prices are climbing partly, we are told, because of the ban on importing cattle from Canada, due to fears of Mad Cow Disease.
We are told there are now less cows in this country to produce milk.
So there are several problems here: High milk prices because of a shortage of cows, American Dairy Farmers struggling to make a living, and Mad Cow Disease.
Is it only a matter of time before there is an epidemic of Mad Cow in this country infecting our beef and milk? Might it already be here?
Should our children still be eating McDonald's hamburgers? Should we still be buying that jug of milk from 7-11 and feeding it to our babies?
When Mad Cow Disease hit Britain several years ago, the government never came clean about the risk to the public.
We need to ensure that does not happen here, and that the authorities give us full information about the danger of Mad Cow in this country.
To solve the price problem, the U.S. Department of Agriculture needs to step in and stabilize milk prices so that American Dairy Farmers are able to make a living, people who might become farmers can be reassured that it remains a viable occupation, and consumers can still afford to buy milk that is safe.
In the Bible, Moses led his people to a land flowing with milk and honey. Well, our promised land, right here in these United States, is
flowing...or should be...with milk and oil...I haven't yet heard of a honey shortage.
Greedy Oil Cartels and Mad Cows shouldn't be allowed to interfere with it.
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May
11, 2004 |
| Strip
Goldschmidt |
Dear Editor:
It has taken nearly thirty years for the truth about Neil Goldschmidt’s crime of statutory rape to be made public. At the age of 35, he had a three-year
relationship with a girl who was 14 at the time the abuse started.
Some people seem to be defending Goldschmidt. They say he did great things for Portland and for the State of Oregon.
But does that mean he can get away with sexually abusing a minor?
Remember, this wasn’t a one-time offense.
It went on for three years. Goldschmidt was a savvy lawyer and politician. He knew exactly what he was doing, and what the
law was.
But for years, both at the time and subsequently, he got away with it.
His name was not revealed. He made the girl a settlement that effectively bought her silence. This is just another example of the rich and powerful getting
away with "murder".
This girl’s story should now be heard.
Due to Goldschmidt’s reprehensible conduct, she went through many years of drug dependence. She didn’t even graduate from high school.
Her life was ruined, and nothing can bring it back.
But what should be done with Goldschmidt? The statute of limitations has run out so he cannot be imprisoned.
My suggestion is that we should strip Goldschmidt of all titles he may once have had. He should never again be addressed as former Mayor,
Governor or Secretary of Transportation under
President Carter.
Anything, that bears his name, such as a park or a monument, should be renamed immediately. His portrait should be removed from the state Capitol, and he
should lose his license to practice law.
In addition to this, the police should investigate his life. What else has this man done that he has kept hidden from us for more than 30 years?
They say a leopard doesn't change his spots.
Did he have more affairs with young girls, or with employees of the city or state?
Did he use government money for personal expenses?
A man who commits a morally repugnant crime is not likely to be squeaky clean in other areas of his life.
Goldschmidt does not deserve a quiet retirement, although I expect that when this blows over he will scurry off like a rat to Florida to a life of luxury where no one will
know about him.
Meanwhile, we should all spare a thought for the victim.
Goldschmidt's belated disgrace cannot compensate for the young life that he spoiled,
for example, she could have been Portland's best
Mayor or Oregon's best Governor, but at least she will know that he is now facing the scorn and
contempt of his fellow citizens.
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|
April
, 2004 |
| Declare
War? |
Dear Editor:
I’d like to declare war on the three greatest
enemies to our political freedom and democracy.
No, that doesn’t mean I’m going to march
into Iran, North Korea and Cuba.
The three enemies I’m taking aim at are
apathy, selfishness, and lack of patriotism. If
they are not attacked and defeated, America will
be destroyed not from without but from within.
Apathy is particularly disturbing in this
presidential election year. I’m referring to
the 100 million eligible voters who do not
bother to vote. Given freedom, they choose not
to exercise it. This amounts to nearly half the
electorate. In November 2000, the turnout in the
presidential election was a mere 51.3 percent.
Why don’t people vote? Is it laziness? Do
people think they are too busy? Just too many
other important things do?
Wake up, people! There's no reason not to vote.
Don’t take our democracy for granted. It’s
not. We have to work at it like a marriage or
friendship. We have to participate if we want to
preserve it.
What do I mean by selfishness? I’m referring
to the selfishness of those who vote for their
own special interests, or who lobby our elected
officials for special interests, rather than
being concerned with the common good. It’s the
NIMBY: "not in my backyard" syndrome:
thinking privately that something would be good
for, the city, the county, the state, the
country as a whole, but voting against it
because it might not have the greatest positive
impact on us personally.
If we are to preserve our nation so our
children, our children's children, and so forth,
can continue to enjoy the freedom and the
opportunities that are the hallmark of America,
we need to re-educate people about their civic
responsibilities.
I'd like to see voter turnout boosted to at
least 95 percent of all eligible voters. After
all, what could be more important than deciding
who is to govern us, the people, and what
policies that government is to pursue?
If 95 percent seems too idealistic, let’s at
least get back to the levels of voting that
prevailed in the 1960s, when the turnout in
presidential elections was always above 60
percent, with a high of 63.1 percent in 1960.
Voting is the patriotic thing to do, and I'd
like to see more than the fair-weather patriot.
We must think deeply about the values we stand
for, at home and abroad. We must remember that
although we have our differences of race and
creed, we share common values, including our
love of freedom, our entrepreneurial spirit, and
our compassion for the less fortunate.
Remembering that we are these UNITED States, we
must think in a unified way, as one people.
Let's once again be proud to be American. Let's
show our patriotism in every home, apartment and
office building even our cars by flying or
posting the American flag through the
Presidential election in early November.
If you don’t have one gathering dust in the
closet, just buy one from Wal-Mart or Target. If
you can't afford one, the American Legion is
sure to provide one for free. It’s the least
you can do.
Flying the flag will show your gratitude for the
sacrifice made by those whose flag-draped
coffins we are seeing in the news today those
brave young men and women who have fallen in our
fight for freedom in Iraq now and those of the
past wars.
So put away apathy and vote in every election,
local to federal. Make a resolution today to go
out and vote when Election Day comes around. It
only takes a few minutes. Stop the selfishness
and act for the common good.
In the meantime, fly the American flag. Honor
the fallen. Celebrate the American spirit.
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|
April
, 2004 |
| |
Mr. H. Ross Perot, Sr.:
I
am writing to inform you of an exciting new
development in California that will dramatically
change the political landscape of this nation,
and its name isn’t "Arnold Schwarzenegger."
I
also want to appeal to you for your support.
As
a businessman and private citizen who is deeply
concerned about financial waste and corruption
in government, I am the proponent of a ballot
initiative in California called Post the Finances.
The initiative calls for every government agency
in California to post its finances to the Internet
every day, in the form of a simple checkbook
register, showing all revenues and all expenditures.
It would also include all requests for bids,
awards of bids, and legal settlements.
The
aim is to create total honesty and transparency
in government. Posting the Finances will open
up California's government in ways that have never
been seen before, and shine a light on many a
murky financial corner.
Financing
a ballot initiative is far beyond my modest means.
Politics, as you know, is all about money. In my
recent run for mayor of Carson, California, my
main opponent outspent me by $100,000 and won
the election.
I
have approached many influential people, Democrats
and Republicans, who are in a position to finance
this initiative. So far I have had no success,
although encouraging words have been plentiful.
Since
the deadline for gathering signatures has expired,
I am converting this initiative into a California
Constitutional Amendment. Approximately 600,000
signatures are required to get the Amendment on
the ballot. Using professional signature-gatherers,
the cost works out at about $1.00-2.00 per signature.
As
I am sure you know, California’s finances
are in a crisis. Governor Schwarzenegger has taken
some short-term measures to address the situation,
but a more revolutionary, long-term approach is
needed, something that will institutionalize a
new standard of honesty and transparency in government.
I believe that Post the Finances is such a measure,
and that it is only a matter of time before it
becomes standard practice at state and federal
level. But it needs a big initial push to get
it moving.
I
am appealing to you for your public support and
for financial support. I am sure you will appreciate
the wider importance of what I am trying to accomplish.
It is not only California that is facing huge
budget deficits. The federal government is now
running a deficit that is likely to be with us
for a long time. I remember that the issue of
runaway budget deficits was what inspired your
own run for the presidency in 1992 and again in
1996. It seems that this issue will not go away,
and the problems faced by California today will
be those of the nation tomorrow, unless we take
action.
Post
the Finances will go a long way to alleviating
this pressing problem. I firmly believe it will
help to create a better, more stable future for
our children and grandchildren. When I look into
the eyes of my 1 1/2 year old daughter, I am inspired
to redouble my efforts to push this proposal through,
for the benefit of her and all the other children
of America.
Mr.
Perot, I know you are a man who appreciates tangible,
structural reform, not the glib words of politicians.
That’s why I voted for you in 1992 and 1996,
and I think I must have had you in the back of
my mind when I came up with the slogan "The
Real Reformer for Real Change" for my recent
mayoral bid. Will you join with me in this great
enterprise of restoring fiscal sanity to California
as well as the nation? Time is of the essence
if this proposal is to make the November 2004
ballot.
I
would very much appreciate an appointment to discuss
this proposal with you, either by telephone or
in person. I will call your secretary in a week
to set this up.
I
am of course also available at any time to answer
any questions you may have or to supply more information
about Post the Finances. Please feel free to contact
me.
Respectfully,
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| |
April
, 2004 |
| |
Senator Kerry:
Do
you really want to be U.S. President?
If
you do, I believe you need to be really bold.
You
have a much harder task than Bill Clinton did
when he unseated George Bush Sr. in 1992.
As
you know, Bush Sr. was haunted by his broken
"Read my lips, no new taxes"
pledge.
But
George W. Bush has cut taxes substantially.
Also,
as in 1992, there will be a third candidate in
the race, but unlike Ross Perot, who took votes
equally from Bush and Clinton, Ralph Nader will
eat into your vote in states that are very evenly
poised.
It’s
going to be tough.
Here
are some steps you might take that I believe would
enable you to win the election.
Paint
a strong contrast with the secrecy of the Bush
administration, which is the most self-enclosed,
"circle-the-wagons" administration
since
Nixon. You need to expose the phony budgets of
this administration, the way it manipulates figures
with intent to deceive. We urgently need an open
government, the likes of which has never been
seen in America.
Here’s
how.
First,
be revolutionary. Promise to issue an executive
order that will mandate the daily posting to the
Internet of the finances of all U.S. government
departments and agencies, especially the I.R.S.
This would be in the form of a simple checkbook
register. Since all governmental accounting is
in electronic format and all departments and agencies
have web sites, it would be easy to upload the
information on daily basis to the respective web
sites. See www.postthefinances.com.
The
contrast with the Bush administration would be
apparent to everyone, at
a stroke. They want to keep financial information
hidden. Show that you want it made available to
the American public. Show you really want to be
honest.
What’s
it worth to you?
How
about 5 percent in the polls? That’s enough
to give you a comfortable margin in the Electoral
College.
Next,
take up where Al Gore left off, with his "Reinventing
Government" initiative in the first Clinton
term. Promise to cut spending not by slashing
domestic programs that help people, as the Bush
budget proposes, but by streamlining and consolidating
government agencies and departments. Slogan: More
value for less money.
The
truth, as you well know, is that government under
George W. Bush has got bigger, not smaller.
Isn’t
that ironic, considering it was Bill Clinton who
declared that the era of big government was over?
Make
hay with this point.
Tell
the American people that less is better, and then
do it. Don’t allow the Bush crowd to stereotype
you as a big-spending liberal.
Next,
on homeland security. Here’s one thing you
can do, and it doesn’t take more than a
sound bite to explain it.
Put
photographs and fingerprints on Social Security
cards, as a step toward a national ID for all
citizens. People are more ready to accept a measure
like this than your strategists may tell you.
No one likes to feel insecure in their own country,
but many Americans do today.
This
simple, practical measure will help.
Next,
everyone knows that there were clues to 9-11 before
it happened, but that federal agencies did not
cooperate sufficiently with each other to be able
to read the warning signs.
The
solution is simple.
Ensure
that all relevant criminal computer databases
are connected with each other, from federal to
local level. Federal agencies from the FBI down
must cooperate not compete. End turf battles that
benefit only criminals and the enemies of America.
Appoint a head of Homeland Security with real
powers over recalcitrant agencies.
Another
campaign emphasis should be the question,
Who
runs America?
Again,
be really bold in challenging the rock-solid connections,
via campaign contributions, of the Bush administration
to major industries, including of course Big Oil.
Slogan: follow the money, and see who really pulls
the levers in the Bush administration.
Repeat
it and then repeat it again until the voters get
it.
It
is time to put the general welfare above corporate
welfare.
And
don’t forget to shine a laser light on the
connections between our government and the backward,
undemocratic Saudi regime. Remind the American
people that most of the 9-11 hijackers were Saudi
citizens, not one of them was an Iraqi.
If
we are going to pre-emptively attack another country,
let’s make sure next time it’s the
right one.
That’s
the bare bones of a recipe for unseating a popular
incumbent.
Behind
the genial smile, Bush is vulnerable. He knows
it, and his advisers know it.
It’s
up to you to exploit it.
Be
really bold, not timid.
Do
you want to be remembered as the junior senator
from Massachusetts or the man whose vision and
leadership steered America back to the path of
peace and prosperity for all?
Respectfully,
|
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| |
April
, 2004 |
| "New
Crabito, Shrimpito and Churrito Chips from Frito
Lay" |
|
Dear Mr. Al Bru, Chairman of Frito-Lay:
Fritos,
Doritos, Tostitos, Cheetos! I love them all. I
also love the recent Frito-Lay innovations, a
range of products for the Latino market and the
ever-growing spicy Southwestern taste of all Americans:
Southwestern-style chips from old Fritos and Doritos
to the new Doritos Guacamole and Doritos Salsa
Chips, with the assortment of chile spices, although
I think my innovative ideas would garner even
more of a market share and profit for the Frito
Lay.
I
have a suggestion that would enable you to make
big inroads into a largely untapped market. I’m
referring to the growing Asian population in America,
and Americans’ love of Chinese, Filipino,
Japanese, Korean, Thai, and Vietnamese cuisines.
How
about some fish-flavored chips from Frito-Lay?
To
my knowledge, no fish-flavored chips are offered
nationally by Frito-Lay, and yet the market is
there for them. My wife is Asian and loves seafood;
I am Caucasian and love chips. The marriage of
chips and seafood would be irresistible to both
of us, and many thousands, indeed millions, like
us.
So
here are just a few of my suggestions on the fish
chips with an American twist. The names of the
products could all end with "ito,"
which would supply the Frito-Lay name recognition.
- "Crabito,"
Crab-flavored chips with the Japanese spice,
Wasabi.
- "Shrimpito,"
Shrimp-flavored chips enhanced by the spiciness
of shrimp cocktail sauce. I also have a suggestion
that would appeal not only to the Latino-American
population but to all the American market:
- "Churrito,"
A triangular tortilla chip. After it has been
deep-fried, sprinkle it with lots of sugar and
cinnamon. This would be similar to the Churros
sold at theme parks, parades and other similar
events.
I’m
sure these new products would help Frito-Lay's
bottomline and secure the lifetime loyalty of
many thousands of Asian-Americans, and other Americans,
as well as new immigrants, especially from Asia,
who are arriving in our country every day.
In
fact, I can’t wait to bite into them myself
just "for the fun of it".
Sincerely,
|
|
| |
April , 2004 |
| |
Dear
Editor:
I
see that Mayor Hahn, in his upcoming bid for re-election
as Mayor of Los Angeles, is talking about fiscal
transparency and finance reform.
But
will this go any further than talk?
With
my Post the Finances proposal, I have given the
keys of the car to any city, state or even the
federal government, but not one politician has
so far shown enough intestinal fortitude, foresight
and initiative to turn those keys. See www.ifiwereprez.com.
Unfortunately,
most of today's politicians are Internet neophytes.
They are not savvy about computer information
technology, and nor are most senior voters. This
makes it difficult for them to appreciate the
extent to which today’s technology can help
to bring fiscal honesty to government.
But
as the younger portion of the electorate, who
are in general more computer savvy than their
elders, matures and votes, Web posting of the
finances will become a reality. People will demand
it of their representatives, and all government
finances will be posted daily so that they are
accessible to the public.
When
this web posting program is instituted, we will
not only be able to ensure honesty for the future,
we will be able to go back and dig out all the
corruption that has taken place in the past.
There
will be no more room for scare tactics by unscrupulous
politicians who claim that there is not enough
money for important social programs, or, for emergency
services.
We
will be able to look and see for ourselves what
the financial situation is.
We
will be able to manage our own government.
Will
Carson’s Mayor Dear, L.A.’s Mayor
Hahn, Governor Schwarzenegger or even President
Bush or Senator Kerry support posting the finances
to the web for fiscal honesty and accountability?
I
think it’s unlikely, because the idea is
still too new for them, and they don’t have
the computer savvy to realize how important it
is.
But
I'll take a wait and see approach.
Maybe
one of them will surprise us all and become a
real political reformer.
Sincerely,
|
|
| |
April
, 2004 |
|
Dear
Editor:
As
our soldiers die every day in Iraq, where is
the clear and decisive action that will protect
them?
The
Japanese hostages were released because the
Japanese government said any harm inflicted
on them would be "unforgivable."
The terrorists listened. They knew the Japanese
meant what they said. Perhaps they knew their
World War II history. The Japanese had their
Kamikaze suicide bombers long before today’s
Islamic terrorists were even born. They believed
it was an honorable thing to die for their country,
just as today’s Islamic terrorists want to die
for their faith.
We
need to show the same kind of backbone and take
the ruthless action that is necessary to bring
order to Iraq. We need to impose our will on
those who are trying to disrupt our efforts
at rebuilding that country. We did this in Japan
after World War II. We hanged the war criminals,
we imposed a new Constitution on the country,
we occupied it for five years. And Japan was
the better for it.
We
must show a similar kind of resolution now.
By all means involve the UN in devising a transitional
government for Iraq, but remember that diplomacy
does not work when you are dealing with religious
fanatics. You have to be prepared to act decisively,
with whatever level of force that is required.
Only then, when the militants are cowed, will
we be able to demonstrate to the Iraqi people
that we are genuinely on their side. We want
them to live in freedom and we have to show
them we are serious about it.
But
we must be ruthless in destroying opposition,
and we must impose our will on the defeated
remnants of Saddam Hussein’s regime. Over fifty
years ago, President Harry S. Truman showed
he had the guts to lead in the cause of freedom.
Will
our present-day leaders match his example, or
will compromise and retreat be the order of
the day?
Sincerely,
|
|
| |
April
, 2004 |
| "Letter to the Editor" |
|
Dear
Editor:
Tax
day, April 15th, is over. But the threat of the
I.R.S. still hangs in the air.
We
need to audit the I.R.S.
The
current tax code, and the way the I.R.S. behaves,
do not encourage people to be honest. In fact,
the reverse is true.
I
know an African-American man who is scared to
get a job that pays him above the table because
he thinks most of his wages will be garnished
by the I.R.S. He fears he will never be able to
get ahead.
I
know Persian-Americans who felt they had no option
but to evade the attentions of the I.R.S., which
was not only trying to enforce an antiquated and
unfair tax code but was employing illegal bullying
tactics to do so.
I
know Vietnamese-Americans who set up a restaurant
but called it a Christian Club until it could
be fully established. Because of the tax code,
this was the only way they could afford to get
their business off the ground.
And
of course, everyone knows about how large corporations
exploit every loophole they possibly can to avoid,
at times evade, paying their fair share of taxes.
Just last week, a report issued by the government’s
General Accounting Office showed that almost two-thirds
of American companies paid no taxes between 1996
and 2000, even as corporate profits reached record
levels.
Simply
put, I blame the convoluted and confusing tax
code even many CPAs and Tax Attorneys don't understand
that allows them to get away with it.
What’s
the solution?
First,
an amnesty for all Americans who are not in good
standing with the I.R.S.
Second,
throw away the entire tax code and set up a flat
tax and a national, round-numbered only sales
tax. Eliminate all loopholes.
Keep
it clear and simple.
Third,
audit the I.R.S. by posting all the government
finances to the Web on a daily basis. This will
enable all citizens to see where all government
money, OUR money, that is, comes from and where
it goes.
In
this coming election season, we need a leader
who will take charge of these issues and ensure
fairness for all tax-paying Americans.
Sincerely,
|
|
|
April,
2004 |
| |
Dear
Editor:
Like
millions of other Americans, I enjoy eating at
McDonald’s, and I applaud the company for introducing
the Happy Meal for Adults nationwide next month.
This is a positive step that shows McDonald’s
is responding to public pressure to create more
healthful food.
I have been noting positive change at McDonald’s
for some months. Bottled water is now available,
and my wife and I recently purchased at McDonald’s
a fruit salad with sliced apples, grapes and a
container of yogurt. This is a refreshing change.
We need more of these types of fruit dishes, please!
Get creative with it.
There is no time to lose. Like many ordinary Americans
today, I am concerned about the steadily rising
obesity in this country, including my own, much
of which is due to unhealthy diet, as well as
lack of exercise.
According to the surgeon general, the social cost
of obesity is about $117 billion a year. And the
Center for Disease Control and Prevention says
that obesity could overtake smoking next year
as the leading cause of preventable death.
I know that many of the other big fast-food chains,
as well as McDonald’s, are trying to adapt to
public concern over the nation’s eating habits.
Smaller portions and low-fat alternatives are
positive steps, and if they taste good people
will buy them.
I have a suggestion for McDonald’s that will take
this trend further.
Why not create "McFlowers," a combination of warm
or cold broccoli and cauliflower in a McNugget-size
box, available with a salt package, and a dipping
sauce, if desired, of ranch, dill or cheese sauce.
Or "McSticks," a combination of celery
and carrots with a ranch or dill dipping sauce
in a fry-size bag.
These items would be a big hit with consumers.
It would put McDonald’s way ahead of the curve
as far as emerging trends are concerned. People
want to start eating better, but when one has
a busy schedule, or if one is on the road, it’s
not easy to find healthful food.
I’m not suggesting that McDonald's, that great
American institution, turns itself into a health-food
restaurant frequented by vegetarians, but I do
believe there is an urgent social need that McDonald’s
has a responsibility to address. Addressing the
issue in a bold way would also be good for corporate
profits, since it’s always better to be ahead
of a trend than behind it.
Meanwhile, I’ll look out for "McFlowers" and "McSticks"
at my local McDonald’s. If McDonald’s doesn’t
do it, you can bet one of the other major hamburger
chains like Burger King, Wendy's, or Jack in Box
will.
Sincerely,
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